Through this system of marketing companies market their products and services. As compare to the traditional types of marketing  such as advertisement on radio, television & in newspapers etc, e-mail sending is very low-cost and fruitful method of promoting goods and services up to the global market.

Q: Why the companies prefer E-Mail Marketing System on the other methods of advertisements.

Ans. Because the users of their products and services are not the common men. Their users are only particular class of the people or organizations. So they do not advertise their products and services on radio, television & in newspapers. So they spend their marketing budget only on E-Mail Marketing.

 Suppose you have grown tobacco and you want to sale it. Now you will never advertise it on radio, TV & in newspaper, instead you will send e-mail, telephone call, write a letter or personally go to the cigarette making company to sale tobacco. Same principle is applicable in E-Mail Marketing System.